RIM Says It Will Focus More On Businesses – Will We Ever See Handsets Like The Bold 9900 Again?

There are still many people who would rather get their hands on one of RIM’s handsets such as the Blackberry Bold 9900 rather than an iPhone 4S or a Samsung Galaxy S2? True, the competition offers more powerful hardware and apps in their online stores. However, Research In Motion’s phone offer the BBM (Blackberry Messenger). This is the Canadian firm’s highly popular mobile instant messaging service. It allows users to chat with friends as many times as they wish at minimal cost. This is much better than paying extra for going over your monthly text messages. RIM has recently announced that it would be paying more attention to its enterprise customers or the business market. If this is the case, does this mean that we will never get to enjoy Blackberry’s features in the future?

Right after this statement, Research In Motion reaffirmed that they would continue to cater to the regular consumer. However, they would only cater to specific markets. Although they failed to mention the specifics, it’s likely that the Canadian phone manufacturer will continue to create phones like the Bold 9900 for the ordinary consumer. After all, this is one of the company’s most advanced handsets.

When it comes to the enterprise market, we are sure to see more of phones like this. If you are an employee, your employer will most likely get phones like this for its workforce. The reason behind this is RIM’s platform and security features. Their phones get updates once Research In Motion rolls out the latest software versions. Furthermore, security features are the same. This will make it easier for companies to provide the latest security features for their employees. This will not be the case if employees are given different phones running on various platforms. Imagine the mayhem trying to provide the same security features for iOS-powered iPhones and Android-powered handsets. The result would be chaos.

Although the Bold 9900 does not offer the same powerful hardware and the vast array of apps offered by the competition, it is still a solid handset. It offers a touch screen, a keyboard, a 5 megapixel rear-facing camera capable of recording videos in 720p, and a 1.2 GHz single-core processor. The phone runs the Blackberry OS version 7.0 that can be upgraded to version 7.1.

True, this phone does not offer the same level of power offered by the competition. However, it does ensure that its enterprise and regular customers enjoys the features the company is known for.

By lexutor