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A Guide to Internet Marketing Digital marketing tends to be more significant in the making of decision affecting various companies. The analysis of the market trends becomes more efficient using the digital marketing since it incorporates wide range of customers at a specific time. An evident example is the Coca Company that has been in the international scope for long has a developed affilojetpack where most of its marketing decisions tends to rely on the number of customers visiting their websites. An example is that both the adverts on website of the company are the same adverts on televisions, as well as YouTube However, it does not compare to the customers reached when the same advertisement is placed on the Facebook, which is one of the readymade websites. This is because many people prefer Facebook to television and YouTube. Therefore, the marketing department of the coca cola company tends to embrace this fact in launching out their advertisement strategies. Nonetheless, according to assertion of many people, dynamics of the technological changes evident in the current situation have transformation the website that people sue in scouting for information as well as advertisements. This acts as a reminder to the marketing department in almost all companies to change its pattern of advertisement such a special deign of advertise would be advert on major news time like bumping on an advert of Coca Cola Company before watching his or her favorite movie on YouTube. From the above stated argument, one can note the impact of internet marketing in guiding the marketing decisions of the Coca Cola Company. Thus, the application of the digital promotion concept in making of decisions impacts the decision that the company makes towards relaying of information to its customers that aids in the increment of the sales of the company. Coca Cola Company is a clear epitome of the firms that have been embracing the changing forms of the digital technology. Evidence of this fact emanates from use of the social marketing in making most of their adverts and considering the marketing as a factor when making decisions that concerns marketing of company. Actually, this has shown a significant change on the sales of the company in the 2016 compared to the other years. In addition, more employees have been increased in the company due to the increase in the number of clients in the company. Production of new brands in the market that never existed before constitutes another noted impact of internet marketing program. This can only be imaginable when the market share of the current goods of a company is elevated giving it a reason to create other products and introduce them in the market. For example, the manufacture of Red bull by the Coca Cola Company is specimen of new product that have increased an equal competition in the international market resulting in an increase market share of the company.

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