The Uses of SEO Both the SEO as well as the pay per click are being targeted in order for your website to be placed very close to the search engine and closer as much as possible. The SEO Together with all the marketing are sometimes the same in some ways But they are too different things. SEO are being considered the main factor so that it can enhance the traffic on the specific website. The very concept of the good SEO is considered a secret nowadays. Only those programmers, web developers, software Developers are those people who understands well the issues with regards to URL structure and SEO. There are many long time SEO nowadays that are looking towards the big picture and they are working with the usability analyst together. Some of the SEO are termed as scam artist already. There are so many new cameras that are given wrong impression that there is an Almighty answer in doing well in the search engine. What is nice about the SEO is that they can give you a chance to increase replacing of your advertisement or website into the searches and it can make your website search engine friendly which is very helpful when you apply for SEO because they can help you optimize your website. On the other hand, can also be the most profitable method in order to drive leads because any leads that you will receive from the SEO are considered free leads. Considered as unethical approach to the SEO or considered the fast way is called the black hat SEO which gross in large number of companies that will adopt a very fast approach. They will employ those unethical techniques that will go against the search engine policies. The best result in the SEO can be achieved overnight. The black hat SEO are those techniques that used in order to fool the search engines and to bring traffic to the websites. Website all nurse will not know how to utilize the black hat techniques of the SEO can be vulnerable to the changes in their search engine algorithms and they will face to be banned in the website. Finally most of the hardcover books regarding the subject of the go candy as the vehicle so that it can help those beginners understand the process of the search engine optimization. It is best to know the principles that is behind the SEO and it is not easy to do so you have to read a lot about it. Sometimes they are very informative and most of the webmasters that are involved in the search engine optimization are now currently using it.